A growing population means an increased demand for food. Agricultural packaging helps farmers and exporters deliver food in the most convenient way possible without suffering any losses.
Packaging minimizes waste during post-harvest and production processes as well as during storage and transport. By securing their long-term stability, farmers and consumers alike are protected.
Agricultural export packaging
Agricultural packaging plays an important role in your export operations, affecting safety, cost, communication, and even marketing. Globally, agricultural packaging has become increasingly popular. Statista estimates the global agricultural packaging market will reach $5.02 billion by the end of 2023. In order to reach different markets across the globe with your agricultural products, you must take into account the features, importance, and benefits of packaging.
The safety of agricultural products
Proper handling instructions
When exporting, packaging is essential
As a contractual party, you are responsible for ensuring agricultural products are packaged in a way that is durable for transportation. If the packaging is damaged at the destination port, it is not considered to be the fault of the cargo handling.
The seller is responsible for any damage to the products during transport, as stated in the new edition of [Incoterms 2010].
Goods security:
Agriculture packaging provides a number of benefits beyond simply protecting cargo during international logistics. Packaging, which portrays a strong image of the company to the consumer, is also an integral part of marketing the product.
Cost-saving measures:
Packaging affects how much your product costs. To optimize the use of trucks, containers, and other transportation methods, packaging must adapt to cargo units deployed.
Organization and storage:
If the packages are not pallet-compatible, they will take up more space, and thus waste up to 20% of the container's space, which will increase the cost by 40%.
Information on handling:
Also included in packaging are instructions and other handling information. How the carrier, individual, and cargo handle the product will be determined by the packaging. The boxes' information will assist carriers in stacking them. If the packaging lacks instructions, the boxes could be stacked upside down, which could damage the products.
What is the purpose of labelling and packaging?
To ensure a smooth transportation process, the packaging must have the following features:
During international logistics, protect cargo from damage
Get your brand in front of consumers
Your essential constituent element of marketing
Adapts to the cultural values of your customers
You should give carriers instructions on how to handle and stack packages
Are you able to increase your agricultural exports by packaging?
In order to increase exports worldwide, it is important to consider the following principles.
1. Goods protection
Protecting agricultural products is crucial, so the exporter must select the right packaging material to prevent damage. The packaging materials and packaging can be tested by requesting samples. Ensure that the packaging will withstand transportation.
Choosing the right packaging materials depends on the mode of transport and the distance that the transportation company covers, so it is imperative that you take into consideration the mode of transportation when designing packaging. Different materials are needed for different markets.
2. Business communication
Exporters depend on packaging to reveal the product's features to their buyers, making it an essential marketing tool. It's possible to tell consumers about ingredients in agricultural products or about allergies.
Prior to initiating export operations, consumer preferences in the target market should be determined in order to make sure that the export package meets consumer expectations in that market.
3. Indicate the check here size of the package
Packaging of agricultural products and its material should be optimized to maximize the use of cargo units. The number of packages each box can hold should be the maximum. Pallets should be used with consideration for the size of the boxes.
EUR-Pallets are the world's most commonly used pallets, measuring 1,200mm x 800mm x 144mm, or 47.2inches x 31.5inches x 5.7inches.
These dimensions allow exporters to maximize space use. You should consider these calculations before defining packaging for your agricultural products.
4. Instructions for handling
In the package, it must be stated how it will be handled. It is the responsibility of the exporter to describe how the product should be handled on the boxes.
Along with the symbol, they can also print "this side up," "maximum stacking height," or "handle with care." In order to keep the products from being damaged during transportation, all of these must be written on the outside of the packages. I would appreciate it if you also took into account other requirements that are mandatory for your company's products, such as precautions regarding sunlight, moistness, and extreme temperatures.
5. Reflects the cultural values of your customers
Cultural values should be reflected in your packaging. No matter where your customer lives, you should consider the language and other aspects of the information.
Turkish and Austrian cultures are cultures that regularly accept green, while China's royal culture accepts red and yellow. If you want to design a package that appeals to a wide range of customers, you should conduct a cultural analysis first.
What does this ultimately mean?
A good package not only protects your shipments, but also increases sales and customer loyalty. In order to boost agricultural exports throughout the world, packaging is therefore crucial.
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